Museums are wonderous places, each with their own unique exhibits and stories to tell, but how do we tell those stories in the most effective way? How can we bring more visitors in? What are the best tools to increase museum engagement and overall experience? How can visitors learn more about the exhibits than simply reading the text that can fit on the signage?
Have you considered an audio tour, but know it can often feel an outdated unengaging tool to a visually stimulated media obsessed public? Finding ways to increase Museum engagement is imperative and we have the answers.
Museum Engagement
We have created a range of Museum Engagement Tools for Museums help visitors engage with their exhibits. An example of this would be to use Virtual Reality (VR) or Augmented Reality (AR), but how would this work in real terms?
Here’s a very simple demo of how a Museum or Gallery could offer visitors a much greater level of experience than normally available with a purely a physical space experience. But how does it work?
Before you click the Virtual Reality video experience below, you should understand how the user experience would work.
How a VR Experience Works
A visitor walks up to the exhibit and sees a QR code on the exhibits signage, with direction to scan the QR with their phone. You can see the QR code here on this page and you can try scanning it now to see how it would open on the users phone. When the visitor points their phones camera at the code, the link will open.
This link can be the video direct (as per this QR code example) or it can open a web page with the VR video on it along side other content such a Sales Opportunities, Data Capture or additional information. On that page the VR content can still open and play.
The Virtual Reality environment will open on their phone, showing the same environment as they are physically in, but with the additional characters and layers that enrich the overall experience. As the user moves their phone around, up down, left right it will reveal more of the Virtual Reality elements.
The VR experience can be purely visual but it can be much more than that. There are so many options. Thinking about an Audio Tour? Why not do one with stunning visuals that turn peoples phones into immersive, entertaining & educational devices.
We offer both Bespoke and Stock VR / AR solutions, so it couldn’t be easier. Read below to find out more about the technology or if you’re ready, talk to us today.
Ready to Watch?
Using a mobile phone, click the video link or scan the QR code with the phones camera. Once it’s open the experience will begin and you can move the device around to discover the experience. When it’s over come back here to find out more or Talk to us today.
The Virtual Reality experiences are simple, easy to use and highly engaging for visitors. The technology turns a visitors phone into an entertaining and education device. There’s only so much information you can put on signage next to an exhibit, so how do you give people more information and a rich experience? You could have an audio tour, or instead you could have a audio and visual experience powered by virtual reality. What’s even better is how cost effective it is.
From just £1500 you can integrate VR solutions like this into your Museum, that will run forever. 24hr’s a day 7 days a week. Now that is unbeatable value. Talk to us today.
How an AR Experience Works
The Augmented Reality (AR) experiences work similarly to the Virtual Reality (VR) but can be taken even further. Whilst the VR experiences do not require an App to be downloaded by the users, the AR experiences do. The App requirement can be solved in one of two ways. Our client can have their own dedicated App or they can use our shared App. The shared App offers a lower set up cost and time, while a dedicated App can be better from branding perspective.
The AR experiences can be activates be GEO Location or by Image recognition, allowing for the perfect use cases for your location and or product. This can work in any number of ways but in simple terms it provides an interactive layer that brings the real world new elements of reality to enjoy. It’s hugely exciting to see and creates special connections and shareable moments.
All businesses and venues are looking to increase engagement, visits, sales and recommendations and it’s these special tools that really sets one businesses apart from the rest.
A great example of this is 19 Crimes wine. How does a Wine business really differentiate itself from the rest of an already crowded market? Being a good product is of course a great start but is it enough? How long will it take to get market traction?
By adding Augmented Reality, 19 Crimes created a real talking point, a USP, something so different that it catapulted the product to the forefront of the market. It was and is marketing tool that ultimately was newsworthy and got people talking. From huge publications like FORBES to at the individual level, people were keen to try and to show others. This highly shareable and unique offering was a hugely beneficial tool.
Want to see what we can do for you? Talk to us today.
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