What do you do when you have an event in a physical location but you have a huge international audience that can’t attend due to the distance? You add an entire new digital experience to your offering. At Ultra Reality this was an amazing opportunity. As a London VR Production Company we had already heard of the event and so were excited to work on how to transform a business.
Since the pandemic many companies have been looking ant how they can go digital and ensure they can continue to do business in a more virtual way. In reality that’s only one reason to do it and quite and extreme one. Let’s look at the others.
An in person event has a venue with a capacity of say 10,000 people all paying around £150 a ticket, bringing a ticket sales revenue of £1.5m Pretty good. But what if on that same night you could offer a Virtual Reality ticket, for phone, headset or computer, for just £10 to an audience of one million? For a minimal outlay the event provider could bring in an additional £10m. Of course these numbers are hypothetical, but the unrestricted nature of a digital ticket and worldwide audience, combined with the increased value of a VR experience is a powerful tool.
Easy News & PR from a Virtual USP
Beyond the ticket sales possible to your already interested audience, is of course the USP that comes from News and PR opportunities. A Virtual Reality launch or ticket is a newsworthy piece and it’s a really easy way to cut through. Combine that with an existing audience and it’s a powerful combination.
London VR Production by Ultra Reality
This is where Ultra Reality come in. Based in London VR production for companies like Carlsberg, LNYDP, NETFLIX and many others is where we cut our teeth. Beyond that, Ultra Reality have created content around, including Saudi Arabia, Tahiti and the US. Why are we given these great opportunities to work with the best brands and governments? We understand how to make great content that is on brand and able to deliver a fantastic experiential piece that builds connections.
- Want to increase revenue and dramatically boost RIO %? We can help!
- Want a digital experience to increase global awareness and drive secondary purchases? We can do it!
- Want to build a Virtual Reality & traditional content catalogue for re sale? It’s what we do!
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