Our Augmented Reality for Business solutions can completely revolutionise how brands connect with customers, while offering new opportunities. AR can help increase brand connection, facilitate data capture and signups and most importantly increase revenues. But how are companies using AR and how can you use it for your business?
Businesses are using Augmented Reality in many ways, you can see the 19 Crimes case study below. But this is not the only way. Lets briefly look at some overviews of other use cases.
Retail
Augmented reality for business uses in retail are particularly effective. Take a supermarket environment for example. How often do customers ask store staff where a particular item is? What if the store had an Augmented Reality Map that guided customers to their items. Not only reducing the drain on staff resources, the AR Map could also display Promotional Offers and curate deals and recommended pairings for increased revenue. Buying Chicken and and Italian sauce? Customers often bought this Wine with it. Shop by recipes and get recommended additional purchases. And this is just instore. At home customers can use the AR to learn how to cook recipes and do other things which promote products they can pick up in store. M&S have recently integrated a simple version of this, however the scope is far greater.
There are also many Augmented reality for business tools in Fashion and other Retail sectors. Customers can use their mirror and phone to “virtually” try on clothes and then share their snaps with friends, with a simple click to order, their sizes already stored in the app. The facility creates highly shareable user generated marketing for the the brand as well as simple, quick “click to buy this look” revenue opportunities.
In Furniture retails AR offers customers the ability to virtually try before they buy. Customers can try placing a furniture item in their own home simply using their phone. Look at the colours and materials and how they work in the space and when they have chosen, click buy. This engages potential customers driving them to the brand. Ikea and Amazon are two brands that have already integrated this technology.
Travel
Augmented reality for business uses certainly aren’t limited to retail. Tourism Boards, Hotels and Attractions alike are using Augmented and Virtual Reality to draw visitors from around the world. More than a simple picture or video AR & VR give a fully immersive tase of the beauty of a location. This instant connection gives users the travel bug to that location. 360 Virtual Reality options can be delivered at a lesser cost than AR, but has less interaction functions than a fully Virtual or Augmented system. We created a Virtual Reality experience for Cook’s Bay Moorea. You can see it in our Case Studies.
Branding
How can Brands use Augmented reality for business growth and brand engagement. Fun and gamification are a big part of daily life, more so than before and AR offers Brands many opportunities. Decades after Pokemon was a mainstream hit, it returned and was bigger than ever before. Instead of it being simply kids this time adults where all involved, searching offices and parks for a Charizard. This use of AR jump transformed the brands current engagement and using a range of well chosen function drove users to specific locations to play the game. All this while loving the brand and bring it to the forefront of popular culture.
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Case Study: Augmented Reality for Business – 19 Crimes
Winemaker 19 Crimes turned the AR to bring their product to life in their key marketing campaign. Literally to life. Download the 19 Crimes app and point the app enabled phone at one of their bottles and the label becomes animated and begins talking to you. This is more than just a gimmick, this is a highly effective multi layered marketing tool.
Layer 1: Newsworthy
Being newsworthy is incredibly powerful. How do you get all the largest news outlets talking about your brand / product? Creating and deploying these AR Business tools grabbed attention and headlines, due to it’s unique and quite revolutionary use case.
The cost of the app development and deployment was a mere fraction of the marketing impact of the major outlets talking about the brand it’s AR labels. That’s great business.
Layer 2: Revenue Generation
There’s a lot of choice in the wine market for both educated and uneducated buyers, so how does a company ensure it’s their revenue that goes up? The Augmented Reality for business concept made 19 Crimes a fun purchase for a gifted wine, as taking it to a friends home you immediately had a talking point.
It’s easy to see how the AR was a pivotal part of the products success and how an understanding of the technology can lead to increased opportunities for business. This is where we come in. Talk to us to find out how you can use AR, VR and other XR tools to grow your business activities.
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